The company is deeply rooted in a strong family tradition and a shared passion for nature and sustainability. The name "Minch" is a cherished term within our close-knit family, referring to anything cute, small, and unique—a word that has become a symbol of our values and aspirations.

The inspiration for Minch Minch stems from our family's deep connection to nature, influenced by our late grandfather's love for the outdoors, and our collective adoration for babies. This foundation, coupled with the shared experiences of overcoming challenges together, has strengthened our resolve to create a business that reflects our core values.

The company is inspired by two sisters who bonded over their love for anything baby related, a bond that grew even stronger with the arrival of a new generation in the family. The birth of Selena Marie in January 2024 sparked the vision to create a company that offers baby clothing and accessories that are sustainable and stylish but also perfectly suited for future generations. 

Our long-term vision is to transition from reselling wholesale products to a family-run business, with the ultimate goal of producing handmade baby clothing in Ontario under our private label.

Currently, our primary focus is to provide new families with peace of mind, ensuring that their baby's clothing is eco-friendly and supports companies that prioritize the growth and well-being of future generations. 

Tina Lavalle